Weekly Roundup: Asia Pacific
Resorts World Genting Taps Membership Card to Manage Omnichannel UX; Singapore Broadcaster to Establish Integrated Marketing Unit
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Resorts World Genting Taps Membership Card to Manage Omnichannel UX; Singapore Broadcaster to Establish Integrated Marketing Unit; [...]
Ad TechAdvertiserAgencyAPACAustraliaContentCross-DevicePublisherSingaporeTVVideo
Two AU Advertising Boards to Merge; Singapore Premium Ad Marketplace Goes Live
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Two AU Advertising Boards to Merge; Singapore Premium Ad Marketplace Goes Live; China Most Advanced Digital Luxury [...]
Ad FraudAd TechAdvertiserAgencyAPACAustraliaChinaContentMeasurementMobileProgrammaticPublisherSingapore
China, Japan & Korea to Drive App Store Spend; News Corp AU Opens Content Marketing Agency
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China, Japan & Korea to Drive App Store Spend; News Corp AU Opens Content Marketing Agency; WPP [...]
Ad TechAdvertiserAgencyAnalyticsAPACAudienceContentCross-ChannelDigital MarketingPublisher
Malaysia Tops SEA for Ad Safety & Viewability; IAB Singapore Preaches 10 Programmatic Commandments
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Malaysia Tops SEA for Ad Safety & Viewability; IAB Singapore Preaches 10 Programmatic Commandments; iflix Drops Subscription [...]
Ad FraudAdvertiserAgencyAnalyticsAPACAustraliaBrand SafetyJapanMeasurementMobileProgrammaticSoutheast Asia
Index to Assess AU Ad Sentiments; Mobile to Outpace TV in China
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Index to Assess AU Ad Sentiments; Mobile to Outpace TV in China; Grab Partners with Mediacorp to [...]
Ad TechAdvertiserAudienceAustraliaBrandingChinaContentDataMobilePublisherSingaporeSoutheast Asia
SPH Looks to Digital as 1H 2018 Falls Flat; M&C Saatchi Acquires India Creative Agency
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: SPH Looks to Digital As 1H 2018 Falls Flat; M&C Saatchi Acquires India Creative Agency; Mediacorp Folds [...]
Ad TechAd VerificationAdvertiserAgencyAPACIndiaJapanMeasurementMobileProgrammaticPublisherSingapore
AU Marketers Unable to Deliver Cross-Channel Personalised CX; Data Breach Affected 1M Facebook Users in PH & INDO
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU Marketers Unable to Deliver Cross-Channel Personalised CX; Data Breach Affected 1M Facebook Users in PH & [...]
AdvertiserAgencyAPACattributionCross-ChannelDataE-CommerceFacebookPersonalisationTargeting
Print Ads on Decline in APAC; Retail to Drive HK Digital Ad Spend
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Print Ads On Decline in APAC; Retail to Drive HK Digital Ad Spend; WE Acquires India PR [...]
Ad TechAdvertiserAgencyAPACAudienceAustraliaChinaIndiaMedia SpendProgrammaticPublisherSoutheast AsiaTVVideo
Indonesia & Philippines Amongst Top 10 New Ad Spend Contributors; Singapore Advertiser Group Offers Programmatic Guide
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Indonesia & Philippines Amongst Top 10 New Ad Spend Contributors; Strong Online Ad Sales Drive Tencent's 2017 [...]
Ad TechAdvertiserAgencyAPACChinaMedia SpendProgrammaticSingaporeSocial Media
Classifieds Drove AU 2017 Ad Revenue; SPH Restructures Magazines Business
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Classifieds Drove AU 2017 Ad Revenue; SPH Restructures Magazines Business; China Consumers Shop Differently on Mobile & [...]
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