Weekly Roundup: Europe

EU Wants Google/Facebook to Pay Publishers; Ligatus Buys LiquidM
9 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers strengthened by EU proposal; Ligatus acquires LiquidM; Lower ad fraud rates for Media iQ; New Finnish publisher alliance uses Adform platform; [...]
Ad Fraud Advertiser Analytics Automated Guaranteed Brand Safety DACH Digital Marketing EMEA Exchange Facebook Google Martech Measurement Native Programmatic Publisher Transparency UK
The Trade Desk Files for IPO; New Anti-Fraud Certification from JICWEBS
9 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk prepares for IPO; Anti-Fraud Certificate by JICWEBS; Google goes anti-pop-up ad; The Independent's digital-only success; New market transparency tools by [...]
Ad Fraud Ad Network Ad Server Ad Tech Ad Verification Advertiser Agency Brand Safety Branding Cross-Channel Data DSP EMEA Exchange Header Bidding M&A Martech Media Spend Programmatic Targeting Technology UK Video Viewability
Pinterest Video Ads; Lotame Unlocks Data
9 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pinterest launches video ads in US and UK; Lotame unlocks data; AOP and The Media Trust partner; Cloud-based SaaS-platform for SourceKnowledge; Adelphic DSP [...]
Ad Fraud Ad Network Ad Server Advertiser Cross-Channel Cross-Device Data DMP DSP EMEA Exchange Header Bidding Martech Measurement Media Spend Mobile Programmatic Targeting Viewability
Facebook Goes Anti-Ad Blockers; AppNexus Launches Enterprise PreBid
9 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook want to combat ad blockers; Enterprise header bidding solution by AppNexus; Less ad blocking in Germany; Solid quarter for YuMe; and Pixalate partners with [...]
Ad Blocking Ad Fraud Ad Server DACH Digital Marketing Display DSP EMEA Exchange Facebook Measurement Mobile Programmatic Publisher
Sizmek Changes Ownership; Sonobi Drives European Expansion With New London Hub
9 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$122m price tag for Sizmek; Sonobi establishes London hub; GroupM predicts USD$1 trillion global marketing spend for 2017; Factual and MediaMath partnership; Top ranking for [...]
Ad Network China Data DSP EMEA Martech Measurement Media Spend Programmatic Publisher Trading Video Viewability
More Ad Space on Tumblr; Rubicon Project Teams up for Private Exchange
9 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: More ad space on Tumblr; Rubicon Project teams up with SuperAwesome; Adyoulike tops USD$20m run rate; Integral Ad Science cooperates with Flashtalking; [...]
Ad Verification Agency Analytics attribution Digital Marketing Display EMEA Exchange Measurement Mobile Native Programmatic Trading Viewability
Spotify Sells Audio Ads Programmatically; Google AMP for Ads
9 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Automated buying of audio ads at Spotify; Google AMP goes ad; Phillipson to step down as IAB UK CEO; Adyoulike teams up [...]
Ad Network Ad Tech Advertiser Agency Data Display DSP EMEA Mobile PMP Programmatic SaaS Technology Trading Desk Transparency UK
UK Ad Viewability Lowest in 18 Months; Shine Hires James Collier; Time Inc Buys Collective
9 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad viewability hits its lowest level in 18 months; Shine Technologies appoints James Collier as chief revenue officer; Time Inc. UK [...]
Ad Tech EMEA Mobile Publisher Social Media Technology Viewability
Equinix Sells Data Centres; PubNative's New Mobile Native Mediation Tool
9 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Equinix takes another step towards completion of Telecity acquisition; Mobile native mediation tool by PubNative; Sizmek opens Frankfurt data centre; WFA issues guidelines against ad [...]
Ad Fraud Ad Tech Advertiser Agency Brand Safety Data Display EMEA Exchange Media Spend Mobile Native Programmatic Publisher SSP
New Facebook Algorithm Negative for Publishers; Amazon Open UK Data Centre Despite Brexit
9 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook algorithm change shifts focus away from publisher content; Amazon to open UK data centre despite Brexit; Havas launches global OOH & [...]
Agency Data EMEA Facebook Location Mobile Targeting Video

Weekly Roundup: Europe

EU Wants Google/Facebook to Pay Publishers; Ligatus Buys LiquidM

The Trade Desk Files for IPO; New Anti-Fraud Certification from JICWEBS

Pinterest Video Ads; Lotame Unlocks Data

Facebook Goes Anti-Ad Blockers; AppNexus Launches Enterprise PreBid

Sizmek Changes Ownership; Sonobi Drives European Expansion With New London Hub

More Ad Space on Tumblr; Rubicon Project Teams up for Private Exchange

Spotify Sells Audio Ads Programmatically; Google AMP for Ads

UK Ad Viewability Lowest in 18 Months; Shine Hires James Collier; Time Inc Buys Collective

Equinix Sells Data Centres; PubNative's New Mobile Native Mediation Tool

New Facebook Algorithm Negative for Publishers; Amazon Open UK Data Centre Despite Brexit

THE MADTECH PODCAST

Popular Tradertalks

Follow ExchangeWire

Latest Posts