Weekly Roundup: Europe

UK Q1 2018 Ad Spend Beats Forecast; FreeWheel & Integral Ad Science Partner
7 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK Q1 2018 Ad Spend Beats Forecast; Partnership Between FreeWheel & Integral Ad Science; New Footfall Tracking Capabilities by mediasmart; Cedato Introduces Contextual [...]
Ad Verification Data EMEA Measurement Media Spend Monetisation Programmatic Targeting Technology Transparency
OpenRTB 3.0 Now Open for Comment; Marketers Value Data Accuracy Most
7 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: OpenRTB 3.0 Now Open for Comment; Data Accuracy Most Important Factor When Buying Audience Data; TabMo & zeotap Partner; Series A Funding [...]
Ad Tech Audience Data DOOH EMEA Investment Mobile OOH Targeting
Growth of Location-Based Campaigns; Bidding Optimisation with QuanticMind
7 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: On Trend with Location-Based Campaigns; QuanticMind Introduces New Bidding Optimisation Capabilities; Tremor Video DSP Partners with Dstillery; Live Video Ad Views Continue to [...]
Advertiser Advertising Cross-Channel Cross-Device Data EMEA Location Monetisation Programmatic TV Video
USD$225m for MediaMath; Customer Analytics Boost Growth & Revenue
7 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Funding for MediaMath; Customer Analytics Boost Growth & Revenue; GeoSpock/Tamoco Partnership Links Real World with Data; Flashtalking Introduces Consulting Services; and FreeWheel Partners with Operative on [...]
Ad Tech Consultancy Cross-Channel Display EMEA Programmatic Technology
Consumers Want Benefits from Data Sharing; Video Is Key for App-Install Success
7 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Consumers Want Benefits from Data Sharing; Video Is Key to App Install Success; Seven West Media Integrates Lotame DMP & Telaria SSP; [...]
Ad Server Customer Experience Data In-App Mobile Monetisation Native Programmatic Publisher Supply Side Transparency
Ad Blocking Rates Decreasing; Vista Buys Majority Stake in Integral Ad Science
7 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad Blocking Rates on the Decrease Since 2016; New Majority Stakeholder for Integral Ad Science; Outbrain Acquires AdNgin; Fyber Supplies FairBid Mechanism [...]
Ad Blocking EMEA Header Bidding Investment Measurement Mobile Personalisation Targeting Video Viewability
Audio Ads Via DoubleClick Bid Manager; Location Sciences Launches 'Verify'
7 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google Introduces Audio Ads to DoubleClick Bid Manager; Location Sciences Launches Location Data Authentification; Strategic Partnership Between HubSpot & Taboola; AddApptr Expands [...]
Ad Tech Ad Verification Audience Audio Inventory Location Measurement Mobile Programmatic Targeting
Quantcast Launches New Platform; Privacy & Consent Functionalities at Tealium
7 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Quantcast Implements IAB Framework in Newly Launched ‘Choice’ Platform; Tealium Enhances Privacy & Consent Functionalities; New Inventory for mediasmart; Telaria Launches VMP; [...]
Ad Server Analytics Audience Data Inventory Monetisation Programmatic Video
Q1 2018 Sees Mobile Fraud Increase; OpenX Takes Mobile App Video Exchange into Open Beta
7 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Significant Increase of Mobile Fraud; Mobile App Video Exchange by OpenX; Media iQ Rebrands to 'MiQ'; Cheetah Mobile Co-operates with Protected Media [...]
Ad Fraud Advertiser Branding E-Commerce EMEA Exchange Inventory Measurement Mobile Publisher Transparency
IAB Lab Publishes Tech Specs; AppLift & Gamewheel Co-operate
7 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pubvendors.json & Mobile In-App Specifications Released by IAB Tech Lab; AppLift Co-operates with Gamewheel; dataxu & Grapeshot integrate; OOH Partnership Between Broadsign [...]
Ad Tech Agency Demand Side DOOH EMEA Native OOH