Our websites
- ExchangeWire.com ✓
- ExchangeWire.jp

Weekly Roundup: Europe

Adobe Buys TubeMogul; Digital Video Advertising Strategies are Maturing
9 years ago News

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: TubeMogul bought up by Adobe; iab Europe digital video advertising survey; Earnings for YuMe and Marin; FastPay fintech financing program; Targeted display solution [...]
Ad Network Ad Tech Ad Verification Advertiser attribution Branding Creative Cross-Device Data Digital Marketing Display DMP EMEA Industry Infrastructure Martech Measurement Mobile Programmatic Publisher SaaS Social Media Technology Video Viewability
EU Data Protection Working Group Vs WhatsApp; Adyoulike & Trade Desk Partner
9 years ago News

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: EU data protection takes on Facebook-WhatsApp; Native advertising partnership between Adyoulike and The Trade Desk; Weve and AppNexus; Series A Funding for Convertr; and partnership [...]
Ad Network Ad Server Ad Tech Advertiser Data EMEA Exchange Media Spend Native Programmatic Publisher Technology Viewability
AT&T Buys Time Warner; Criteo Launch Predictive Search
9 years ago News

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AT&T acquire Time Warner; Predictive search by Criteo; Support for DigiTrust; MediaMath integrat with AdX; DAX Listener ID; Vertical video by Teads; [...]
Ad Network Ad Tech Agency Analytics attribution Automated Guaranteed Branding Cross-Device Data Digital Marketing Display DSP EMEA Exchange Martech Measurement Media Spend Mobile Programmatic Publisher Targeting Viewability
Naspers Sells Allegro; Armis.Tech Launches in France
9 years ago News

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Naspers sells Allegro; Armis.Tech founded in France; UK viewability figures at 49%; TubeMogul and TVTY integrate; RadiumOne concentrate on creative; Improve Digital [...]
Ad Tech Advertiser Agency Amazon Creative EMEA Exchange Location Measurement Media Spend Mobile Performance Programmatic Publisher Targeting Technology Viewability
Less Ad Fraud in UK; SpotX / Vemba Partnership
9 years ago News

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Less ad fraud in UK; SpotX and Vemba partner; Integral Ad Science and AOL; Brandwatch expands to France; and new CEOs for iotec [...]
Ad Fraud Ad Tech Advertiser Display EMEA Martech Measurement Media Spend Programmatic Publisher Technology Viewability
Salesforce Acquires Krux; Criteo Buys HookLogic
9 years ago News

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Acquisition news with Salesforce to buy Krux and Criteo taking over HookLogic; Guardian launches programmatic audience targeting platform; IPA champions diversity; Optimizely enables campaign experimentation; [...]
Advertiser Analytics Branding Cross-Channel Cross-Device Data Digital Marketing DMP EMEA Exchange Martech Performance Programmatic Publisher Targeting Technology
News Corp Funding for AppNexus; AppLovin Sold to Chinese Investors
9 years ago News

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus gets funded by News Corp. and supports LinkedIn ads; AppLovin sold to Chinese investors; Google updates ad products; No data exchange between Facebook [...]
Ad Blocking Ad Network Analytics attribution Cross-Channel Cross-Device DACH Data Digital Marketing Display DMP EMEA Exchange Facebook Martech Measurement Media Spend Mobile Programmatic Publisher Regulation Social Media Targeting Trading Transparency TV Video
The Trade Desk IPO; Google Launch Messaging App
9 years ago News

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk IPO; Google launch new messaging app; Facebook integrate with third-party measurement platforms; 500m Yahoo accounts hacked; and FastPay receive [...]
EMEA Facebook Google M&A Measurement
AdBlock Plus Launches SSP; New Targeting Options for Snapchat
9 years ago News

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AdBlock Plus goes SSP; Snapchat introduces new targeting capabilities; TVadSync expands to Europe; Optimove receives funding; and Adform and ADmantX partner up. AdBlock [...]
Ad Blocking Ad Network Ad Tech Advertiser Cross-Device Data Display EMEA Exchange Martech Programmatic Publisher SSP Trading TV
Beeswax Receive Series A Funding; Adform Make DMP Standalone
9 years ago News

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$11m (£8.2m) for Beeswax; Adform's Audience Base DMP; Ad monetisation platform for Improve Digital; Third funding round for Meetrics; Adsquare PMP for [...]
Ad Tech Ad Verification Agency Analytics DACH Data DMP EMEA Exchange Industry Infrastructure Martech Mobile PMP Programmatic Technology Transparency