Ciaran O'Kane
President & CSO
Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
RetailTechNews Is Becoming DTCDaily
We are big believers in the direct-to-consumer (DTC) segment. We firmly believe this will be a big trend, not only in marketing, but also in the wider economy over the next ten years. The rise of media platforms, like Facebook and [...]
19 Things to Consider in 2019
I have read some utterly depressing outlooks for the year ahead. It would seem most think it will be an epic struggle for the advertising industry in 2019 – but then when was it ever easy for anyone? There’s always an [...]
Mixed News on CPA Shifting 2019 Gaming Monetisation Strategy
A report released by Liftoff and Leanplum on the state of mobile app marketing suggests that app marketers are coming under increased pressure to improve 'deep-funnel interactions', specifically around usage and in-app purchases. While CPA has dropped around installations and usage, the [...]
Why Apple Will Be the Number 4 Ad Platform in 2 Years
When Apple's Tim Cook took such a public swipe at the way Google and Facebook use personal data to generate ad revenue, you felt it was a calculated move from the canny tech CEO. Apple’s hardware business is starting to [...]
Announcing the Launch of the DTC Index
Today, we are proud to be announcing the launch of the DTC Index, a global list of the fastest growing direct-to-consumer brands. Direct to consumer is one of the biggest trends in marketing, and is having a huge impact across [...]
Germany: A Tale of Two Ecosystems
ExchangeWire has been running events in Germany since 2013; and in that time I have had a firsthand look at the workings of the local digital advertising market. Like in most markets, Google, Facebook, and Amazon dominate in Germany. But [...]
Is In-Housing Viable in a World of Walled Gardens?
Having done a number of Road to ATS video segments, panels, and op-eds on the future of the service layer of late, I am reminded of just how complex media buying is at a global scale. There is a common [...]
Your Guide to Scaling Your European Madtech Business
We sent out a mailer a few weeks ago to our GDPR-compliant subscriber list, titled '9 Reasons to Love the Industry. This was to highlight our optimism about the industry and encourage you (dear reader) to attend ATS London this [...]
The Battle for the Service Layer & the Key Contenders
The service layer is arguably the most competitive segment of digital marketing right now. A bunch of macro and micro trends are transforming the relationship between the marketer and its service provider. The convergence of ad tech and martech, the [...]
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